Do you ever wonder why Target chooses to prominently feature their deep red color throughout their store or why Walmart plays music on their overhead while you shop?
It comes down to more than simply branding their stores’ image or one big-wig’s color or music preferences. Their visual and audio selections are carefully placed components that are designed to subliminally befriend customers and put them at ease. The red color psychologically raises a person’s excitement and urge to buy. Reminiscent 80s and 90s tunes and light Top 40 music eases shoppers into a relaxed state of mind when they’re coming in to shop after a particularly harried or stressful day.
Since a website serves as the face of a business in so many ways, how do you want your customers to respond when they see yours? Companies who are building or making over their website with us often have their eye on the prize—tons of traffic and ruling the search engine optimization arena. But our job at Your Design Online is far greater than just leading people to your company’s website. Our mission is to get visitors to spend time on your site and come to like and trust your brand enough to initiate a purchase.
That’s where the “Design” in our name comes in. We know SEO companies are a dime a dozen and that free website templates are practically jumping into your inbox. The market’s flooded with wanna-be’s and has-beens and it’s difficult for clients to judge who the legitimate companies are from the teenage techno-whiz who’s operating out of his parent’s basement at night. This is why we encourage you to interview your prospective website development or website design company and thoroughly review their portfolio. Look for longevity and make sure you see them delivering results for their other clientele over a period years.
Check out our portfolio and tell us about the instant vibe you get from scrolling over the first page of each site we’ve created. We love to use movement and color to paint the picture of a company. What is your first impression of these establishments? Is it evident what they wanted to impart to their visitors? Clearly, they didn’t use a Go Daddy template or tell the weekend girl to “just put something together” because she’s the most Internet-savvy of the bunch.
If you are serious about having a website that invites people in to your business with open arms just as if you were welcoming them yourself, let’s talk. Our team of experts can develop a website that exceeds your expectations. Your website is the face of your company and works for you in the far reaches of the world, night and day. Do you think it’s worth the time and talent to have it done right?
