3 Surprising Web Design Facts (And How They’ll Impact Your Site)

Although we all visit dozens of websites each day, most people don’t realize everything that goes into ensuring they work properly. And when it comes to your business website, the user experience needs to be of the highest quality. Of course, working with an Atlanta website design company will make certain that your site lives up to its potential. But you’ll also do well to keep these surprising web design facts in mind when your site is being created, viewed, and maintained.

• • Your website looks different on every browser
    You can’t assume that just because your site looks perfect on your computer that it’s going to look the same for everyone. Each browser type — from Chrome to Firefox to Safari — translates and displays code in a different way. That means that the look of your site could vary greatly depending on how it’s viewed. A professional website design company will be completely familiar with how certain browsers will interpret different kinds of code. Thus, these web designers can help you avoid some of the most common pitfalls users often experience on the major platforms.

• • Images and video can backfire
    Generally, high-quality images and video content are a great thing for your website. These content types can be extremely powerful in that they can be shared and allow people to find out about your business. However, not all videos and images are created equal. For one thing, video and image files that are too big can slow down your website’s loading time. This can drastically impact your bounce rate, which can then affect your ranking. When a page takes four seconds or more to load, the site’s bounce rate spikes to 100%. If it takes more than eight seconds to load, that rate goes even higher, to 150%. To keep users on your site, you need to ensure these media files are optimized; this will ensure your pages load quickly yet still offer the same high-quality content. Your web designer should also take care not to use outdated formats like Flash. Otherwise, users won’t be able to experience your site in the way it was intended, and they might even leave as a result.

• Sites become outdated pretty quickly
  You might be under the impression that your website will last you a few years, as is. But since technology is ever-evolving, the best website solutions are always changing. A website that was designed even a year or two ago may be considered to be outdated. Left untouched, your once-functioning site may not display properly or might not even show up in search results. Essentially, your site is never completely “done.” It should be regularly maintained and updated to ensure it provides a great experience for all users and stays relevant to meet current standards.

Your website holds the power to make or break their business. But when deciding on web design options for your company, it’s key to remember it’s not just about how your website looks. An experienced website design company will create a site that’s attractive, up-to-date, and easily to navigate.