Brick and mortar businesses typically target a much smaller market when compared to online businesses. But many local businesses are growing their reach by leveraging today’s marketing strategies.
Expanding your market beyond your local reach can be one of the easiest and most cost-effective ways to grow and scale your business.
Knowing how to reach a larger audience can help you grow your brand’s visibility, target your ideal customers, and generate new revenue for your business.
Do Your Research First
Before you redesign your website or invest in costly advertising campaigns, get the information you need to maximize your results. If you’re looking to expand your market, have you defined who that market is?
Are you targeting a specific location or demographic? Are you trying to reach customers who are similar to your existing ones? Are you trying to enter a new market with a new product, service, or offer?
Targeting a market similar to your existing customers means you won’t have to create a new customer profile. But if you’re looking to expand your reach into a new audience, then make sure you understand who they are, what they need, and their level of interest in your offer.
Use Facebook and other social media to see what competitors who have tapped into similar markets are doing. Identify what works and what doesn’t work so you can apply the right strategies in your business.
Use Content Marketing to Position Yourself as an Authority
Content marketing is still one of the most effective ways to grow your market while demonstrating your knowledge, skills, and experience. Your website’s blog can be an invaluable resource for prospective customers.
Guest blogging can introduce you to new audiences beyond your local market. Connect with businesses that share a similar audience. Share your marketing message to them by offering relevant and useful content that addresses their needs.
Use video, podcasts, and other media to share your message with a larger audience. Content is easily shared by online users, making it even easier for your brand’s message to reach more people.
Use Social Media to Tap Into a Larger Market
Social media is still one of the most widely used marketing tools. It’s practically essential for any business in today’s marketplace to have some kind of social media presence.
Social media makes it easy for your business to connect with current and future customers. The shareability of social media posts means that your brand can spread quickly when compared to other marketing channels.
You can share your content on social media and use hashtags to target specific topics, groups, and locations. Social media lets you connect with related businesses whose audiences are looking for the products and services you offer.
Paid Advertising Gets Your Message to the Right Market
You can use paid advertising to draw users to your website, blogs, and other content. Today’s paid advertising platforms can let you target an audience based on their location and other factors.
This can make your advertising more cost-effective by getting your marketing message in front of the right people. Paid advertising on Google, Facebook, and other platforms let you set a budget and test multiple ads against each other to see what works.
You can optimize your ads over time to get higher response and conversion rates. Paid advertising promotes your product to specific audiences, helping local businesses reach larger markets.
Grow your online presence and expand your market beyond a local reach by using these simple strategies. Identify who you want to target and create content that offers the solutions they need.
Your online presence, website design, and other factors will determine your ability to grow your market. Knowing how to get your message to reach the right people will grow your customers and take your business to a new level of success.
