Successfully marketing your business as a senior entrepreneur may feel challenging. However, it can be far simpler than it initially appears. If you aren’t sure where to begin, here are some tips to help.
Start with Skill-Building
Many senior entrepreneurs choose a trial-by-fire approach for their business. The problem is, no one knows how to do it all right away. That’s why skill-building is vital if you want your company to succeed.
If you want to boost your business acumen, earning an online MBA might be your best bet. You’ll learn about economics, accounting, corporate finance, and marketing. Plus, you’ll have enough flexibility to achieve work-school-life balance.
Skip the High-Cost Agency
While hiring a marketing agency is an option, that doesn’t mean it’s the most cost-effective approach. Going with a simple marketing plan is a better bet in many cases.
The foundations of a marketing plan are reasonably straightforward. Usually, you’ll need to:
- Conduct market research
- Identify your target audience
- Determine your differentiator
- Choose marketing avenues
For the last part, there are several effective strategies. Social media, online ads, mailers, flyers, radio ads, and other options are all worth considering, depending on the nature of your company.
Find the Right Low-Cost Tools
While it’s easy to assume that you’ll need to shell out big bucks to get the marketing tools you’ll need, that isn’t necessarily the case. There are a slew of low-cost options available, and many even let you get access to a basic toolset for free.
Since digital marketing needs to be part of your strategy, tools that help you excel in the online landscape are a great place to start. If you aren’t sure where to begin, you may want to check out:
- Google Keyword Planner to boost SEO and ad targeting
- MailChimp to design email campaigns
If you need to create a logo for your business, a business logo design tool allows you to choose a ready-made template and then customize it by adding your own design elements, font, and color palette.
Get Your Website in Order
Today, having a website for your business is essential, even if you aren’t in the e-commerce space. In total, 71 percent of small businesses have a site, and for a good reason. A website boosts your credibility and supports your branding. Plus, it can generate leads, capture organic traffic, and streamline your customer service.
Along with having a web presence, you need to make sure your site works well, as certain issues will cost you visitors. For example, 61.5 percent of visitors will leave due to poor navigation, while 38.5 percent take off if the design is outdated. Poor content structure drives 34.6 percent away, while intrusive audio or video causes 3.8 percent to leave your site.
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Embrace Social Media
Social media is increasingly the tool du jour for online marketing. Setting up a profile doesn’t cost a dime, and social media ads are reasonably affordable. Plus, a social media page gives you a simple way to engage with customers, showcase your products or services, highlight your culture, and so much more.
Since there are so many social media sites around, you may want to start by focusing on one or two. In many cases, Facebook is a solid starting point. However, if your products or services are best shown off with images or videos, you may want to use an alternative, like Instagram, YouTube, or TikTok.
With the tips above, it’s possible for senior entrepreneurs to market their businesses effectively and find success!
